A showcase of how Tristar’s team & technology partners with yours to define, customize, and deploy large (and small) scale consumer programs that drive revenue – and delights participants.
Xfinity’s incentive tracker
Xfinity’s well-known and effective direct mail campaigns feature various sign-up offers to incentivize new subscribers to sign-up or upgrade their services. Tristar’s incentive tracker powers the broadband provider’s wide variety of personalized consumer-facing and time-based offers, prizes, and awards – that can vary from market to market – all running in parallel.
Tristar’s tools and services give Xfinity’s marketing and procurement teams the insights required to set up, launch, and optimize campaign performance to maximize their returns and make the real-time adjustments needed to hit their revenue objectives.
Xfinity’s strategic goals
1. Create a centralized platform that customers can use to track the status of rewards and incentives
2. Streamline the procurement and delivery of prizes that included
- Virtual Visa cards
- Closed-loop, retailer-specific gift cards
- eGift Cards
- a variety of other merchandise
A sophisticated, self-service rewards program
Tristar’s platform powers:
a variety of sign-up and upgrade offers
provide data in near real-time to program administrators as well as consumers
a rules engine that can adjust offers to hit performance goals
detailed reporting customized to track the program’s unique performance metrics
unique, personalized user experiences for every customer
provide customer-facing support services
manage rewards fulfillment and delivery in a timely, efficient manner
Enterprise-level technology & resource requirements
- Website design and management
- Secure customer data integration and management
- Offer eligibility and data validation
- Custom Reporting
- CRM Integration
- Platform setup for self-service program administration
- Call center support
- Inventory management and custom printing fulfillment
Why Xfinity partnered with Tristar Fulfillment
As an enterprise service provider, Xfinity needed a partner that could execute at a high volume while maintaining strict quality standards across all facets of the program. Tristar Fulfillment was the only vendor that could provide the full range of services required
the technology platform
custom development services
fully staffed customer service channels
Complete with last-mile delivery tracking – all in-house and US-based.
Xfinity's incentive tracker program performance results
- 1200+ offers have been launched, fulfilled, and serviced
- 150,000 average offer redemptions per month
Xfinity’s refer-a-friend program
Xfinity’s Marketing Operations team partnered with Tristar Fulfillment to build and launch a referral program that incentivized subscribers to promote Xfinity’s services to their network of family and friends.
This custom referral program has empowered Xfinity’s team to use the platform as an in-house, self-service performance marketing tool.
Xfinity’s strategic goals
1. Promote all bundled Xfinity services
2. Increase adoption of their wireless services
A sophisticated, self-service rewards program
Xfinity’s direct-to-consumer referral program needed to be capable of:
Making it easy for participants to share referral codes and links on social media and by email
An API-powered notification system for program administrators and participants
The ability to turn on/off limited-time rewards
Quick and easy rules engine capable of reward amount adjustment as needed to achieve product sign-up goals/revenue goals
Enterprise-level technology & resource requirements
- Website design and management
- Secure customer data integration and management
- Offer eligibility and data validation
- Custom Reporting
- CRM Integration
- Platform setup for self-service program administration
- Call center support
- Inventory management and custom printing fulfillment
Why Xfinity partnered with Tristar
As an enterprise service provider, Xfinity needed a partner that could execute at a high volume while maintaining strict quality standards across all facets of the program. Tristar Fulfillment was the only vendor that could provide the full range of services required
the technology platform
custom development services
fully staffed customer service channels
Complete with last-mile delivery tracking – all in-house and US-based.
Xfinity's refer-a-friend program performance results
- 121,300 referrals processed in 2021 (and counting)
- 119,773 lifetime users
Sears & Kmart’s
extended warranty reimbursement program
Sears & Kmart’s national operations team selected Tristar Fulfillment to build and launch an extended warranty reimbursement program that replaced their current iteration, fueled by customer feedback that payments took too long to arrive.
By partnering with Tristar, Sears & Kmart can now resolve reimbursements requests with a single call and issue payments within 24 hours of the request.
Sears & Kmart’s strategic goals
1. Resolve warranty claims and issue reimbursements instantly
2. Provide customers with a choice of how they’d like to be reimbursed
An extended warranty program that’s hassle-free
- premium service to customers that purchased their premium extended warranties
- peace of mind and a satisfying customer experience
Enterprise-level technology & resource requirements
Data validation
Call center support
Online portal for customers to track claims and payment status
Payment issuance options
- Gift cards
- Check
- ACH
Why Sears & Kmart partnered with Tristar Fulfillment
Sears & Kmart’s national operations team shared that as a retailer that needs to distinguish itself from its competitors and provide the level of service expected by its customers in situations such as:
“Most providers issue a reimbursement within 7-10 days (and that’s considered fast). However, if you live in Florida and your A/C goes out, waiting 7-10 business days can be grueling.”
Tristar Fulfillment’s platform enabled the delivery of instant reimbursements and made it easy to do so.
Sears & Kmart's extended warranty program performance results
- To date, Tristar Fulfillment has processed 373,306 warranty reimbursements for Sears & Kmart and counting.
- Decreased average resolution time from 7-10 days to 24 hours
Buckeye Broadband’s customer rewards program
Buckeye Broadband’s marketing operations team selected Tristar Fulfillment to build and launch a sophisticated self-sustaining Customer Rewards program.
By partnering with Tristar, Buckeye provided its marketing teams with the flexibility to plan sophisticated campaigns that delighted their consumers and executed in a single platform.
Buckeye Broadband’s strategic goals
1. Incentivize new customers to sign-up for their services
2. Use the platform to upsell other services to eligible customers intelligently
An efficient and effective customer rewards program
Buckeye needed a single firm that could put Buckeye’s needs first and had:
- the technology
- customer service resources
- inventory management capabilities
- shipping and delivery services
Enterprise-level technology & resource requirements
Custom API development for Tristar to plug into Buckeye’s database real-time status updates on
- Order details
- Installation status
- Rewards delivery
Mapping the end-to-end process of rewards – from customer sign-up through delivery, requiring Tristar to
- Design, launch, and maintain a custom, consumer-facing website
- Ingest and sync with Buckeye’s database for customer data validation and ensure rewards eligibility
- Call center support
- The ability to quickly turn offers on and off within the platform
- Self-service, Buckeye needed the ability to add new products and related offers as required on their own
Reward participants with
- Prepaid, branded Visa cards
- Retail/closed-loop gift cards
- A variety of merchandise procured by Tristar – consumer electronics, etc.
Why Buckeye Broadband partnered with Tristar Fulfillment
As a broadband and communications provider in perpetually competitive markets, Buckeye’s marketing team focused on direct-to-consumer solutions were constantly being “pulled in a million different directions every day.”
Every promotion Buckeye launches require comprehensive planning and a partner and platform that provides excellence in performance. Few firms can deliver at the level needed by an in-house team – and most can’t offer a complete rewards program without involving a multitude of 3rd party vendors for different aspects of the multi-touch, consumer-facing program(s) Buckeye was interested in.
Buckeye Broadband’s customer reward program performance results
- Buckeye Broadband achieved a positive return on their investment in Tristar in 3 months after the launch of their first offer(s)
- Since that time, Buckeye Broadband has launched 12+ offers on the Tristar platform.
- Incentivized 18,108 new subscribers to sign up for Buckeye’s services
- Tristar’s Fulfillment platform has served 25,124 of Buckeye’s customers over the program’s life span.
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Tristar’s philosophy is to work for our clients with a thorough understanding of their needs and goals to build unique consumer programs.
Fulfillment services and card solutions are fully customizable to resonate with target audiences and generate new revenue.
